Even on private accounts, your posts are visible to your followers — and if any of those followers have public accounts or their accounts get compromised, your content can spread further than intended

Even on private accounts, your posts are visible to your followers — and if any of those followers have public accounts or their accounts get compromised, your content can spread further than intended.

Use Instagram’s "Close Friends" list and Snapchat’s private stories for anything personal, emotional, or that you wouldn’t want saved and shared.

It’s okay to have different audiences for different content.